Recap: Threadless - Spreadshirt - LaFraise - Look-Zippy
Bei den Shirtdiensten bewegt sich gerade einiges. Deshalb ist es gut, dass Frank Piller die wichtigsten Entwicklungen und Ereignisse der letzten Wochen noch einmal Revue passieren lässt und aus seiner Sicht bewertet.
Speziell geht er darauf ein, wie der französische Newcomer Look-Zippy ("How Look-Zippy is bringing the Threadless model to the next level") das Threadless-Modell vorantreibt:
"Threadless uses crowdsourcing in three ways:
(1) To generate new designs,
(2) to evaluate submitted designs, and
(3) to sell its products via an affiliate marketing system and social network.Look-Zippy has perfectioned the Threadless business model. (...)
Instead of scheduling the winning designs immediately for production, Look-Zippy starts selling first by taking binding orders.
Selected new designs are listed for exactly two weeks on the web site (a ticker prominently shows the remaining time – Woot.com pioneered this strategy online).
Customers can place an order only during this period, once the time is up, no more orders are possible -- and only then production starts.
The result: The shirts are produced in exactly the right volume and size dispersion."
Im ausführlichen Beitrag gibts weitere Einschätzungen zu Threadless, Spreadshirt, LaFraise und Look-Zippy. Informativ und lesenswert wie immer!
(via pick!t)
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