CommunityNext-Konferenz: Zwischen Spaß und Paranoia
Allzu viel ist noch nicht überliefert von der CommunityNext-Konferenz, die gestern in Stanford stattfand.
Die besten Eindrücke gibts bei Wired: Monkeybites, u.a. ein bisschen was vom Threadless-Vortrag:
"The single most important ingredient to the Threadless model is "fun."
SkinnyCorp president and CEO Jake Nickell and chief creative officer Jeffrey Kalmikoff swear that they only start new projects if they think the idea is going to be fun. And not just fun to them, but fun to the members of their community.
"Nintey percent of the projects we've undertaken make zero money," says Kalmikoff. "They're just things we do to give back to the communitiy of people that hangs out on our sites."
Speaking at the CommunityNext conference, the SkinnyCorp guys gave an entertaining and instructional presentation on how to harness community to make your business "more awesome."
Ein bisschen Paranoia gehört allerdings auch dazu:
"SkinnyCorp has a single guiding mantra: Your project is not good enough."
Zum kompletten Beitrag
Frühere Beiträge zum Thema:
Kommentare