Social Shopping Interviews mit Productwiki und Kaboodle
In dieser Woche sind eine Reihe von Interview-Updates mit Social Shopping Veteranen erschienen.
(1) Erik Kalviainen von ProductWiki sieht den Tipping Point in Kürze erreicht:
"I see ProductWiki reaching a tipping point of community involvement pretty soon, and when that happens, there will most definitely be very strong growth for quite some time (2-3 years) as we move towards our goal of being the world’s largest, comprehensive database of product information.
I think our strongest features are those that encourage collaboration amongst the community. Our collaborative review system is pretty popular and shows a lot of promise; users submit pros and cons about a product that then get voted up or down by other members. It’s really fun when people work together to review a product." (via pick!t)
Frühere Beiträge zum Thema:
- Collaborative Reviews: ProductWiki-Gründer Erik Kalviainen im Interview
- ProductWiki: Gezielte Produktangebote schlagen AdSense Werbung
- ProductWiki: veröffentlicht Zahlen zum Nutzerverhalten
(2) Manish Chandra von Kaboodle beschreibt, wie sich das Konzept im Laufe der Zeit gewandelt hat:
"Our early vision was to build a collaborative shopping tool, where the focus was on people sharing products and input with people they already knew.
As Kaboodle grew, however, we saw from our user base a real desire to interact “socially” – they would find and connect with others like-minded people in Kaboodle.
Groups of people with similar interests (e.g., beauty products) or taste (e.g., modern furniture) were forming and so we focused on building social features into Kaboodle to enable our users to interact and share products, not only with people they already knew, but with the entire Kaboodle community. " (via pick!t)
Frühere Beiträge zum Thema:
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