Exciting Facebook: Eine Analyse der Shoppingapplikationen

Get Elastic, die E-Commerce Kollegen aus Kanada, haben eine gute Liste mit 29 Facebook Shoppinganwendungen zusammengestellt - alle versehen mit den wichtigsten Angaben zu Nutzerzahlen und Aktivitätsraten. (via)

Was derzeit in Facebook an Shoppinganwendungen existiert, ist über weite Strecken sehr enttäuschend und oftmals schlichtweg ungeeignet.

Deshalb kann man sich ihrem Fazit uneingeschränkt anschließen:

"Facebook applications are still a relatively new phenomenon, and it seems everyone and their Rottweiler is jumping on the bandwagon. For the most part, getting Facebookers to engage with an ecommerce application is a challenge. Already people are complaining of all the annoying invites to useless applications from their friends. And Facebook really is a social network that people love because it connects them with people, not with purchases.

However, if you are thinking of breaking in with your own killer ecommerce Facebook app, keep the following in mind:

1. All the rules of “virality” apply. Your application MUST be unique, entertaining or extremely useful and relevant to a large number of users.
2. Remember ego-capital. Give people something that will allow them to express themselves to their network - their personal style, funny quotes and sayings, their favorite team memorabilia, their …
3. Create something that motivates users to actually use the application often.

Perhaps the most difficult thing is actually launching your application successfully so that it gets popular fast. Otherwise you’re just another application in the haystack. Building anticipation and getting influential Facebook users to test and evangelize your application is easier said than done, I’m still waiting for a shining ecommerce example of this. But when there is one, be certain we’ll cover it in depth here on Get Elastic."

Get Elastic ist auch sonst sehr empfehlenswert, besonders aber diese Beiträge:

• 110 Ways Retailers are Using Social Media Marketing
• Social Shopping Roundup for Online Retailers
• Blogging for Retailers White Paper - Why it matters and how to get started
• Video: The Crazy Messed Up World of Ecommerce

Frühere Beiträge zum Thema:

• Exciting Facebook: 3 Monate Facebook Plattform f8
• Exciting Facebook: Stylefeeder knackt die 100.000 Nutzer Marke
• Exciting Facebook: Die beliebtesten Shoppinganwendungen