Hintergrund: Wie ticken Facebook-Nutzer?
Passend zum letzten Facebook-Beitrag ("Wie funktioniert die Facebook Economy") hat Read Write Web heute ein sehr aufschlussreiches Interview ("15 Questions for an Early Facebook User") mit einer langjährigen Facebook-Nutzerin.
Hier die Passagen mit E-Commerce/Shopping-Bezug:
"What features do you wish Facebook had? I wish someone of the clickable items could take me somewhere. It seems useless to have interest listed if you cant do anything with the books/ movies you click on.
Would you purchase books, movies, or music if you saw that your friends bought them? What if you knew that they were getting commission every time you bought something? Sure. It wouldn't bother me one bit. It's the same as any other recommendation method. I think it's a good place to sell/buy. You see your friends are into it, so you feel the connection right there - it seems like a great time to make a purchase. If Facebook had this service setup, people could just go on to see what new songs their friends are listening to - one click and they can purchase the songs on iTunes, or rent new movies on Netflix, etc.
Where will Facebook be in 5 years? If Facebook keeps trying to stick in useless applications to attract advertisers, it may sink. But if it allows users to go to iTunes, Netflix directly from their friends profiles, it may become the new social networking search engine that people use to filter through their friends stuff when they need advice about what to buy. If they include a feature like favorite stores to shop at. They could definitely expand on the possibilities."
Mehr Fragen und Antworten im vollständigen Interview
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