Ravelry bekommt Geld (und Liebe) von seinen Fans
Ravelry, eines unserer Lieblingsstartups und zugleich das beste Beispiel für virales Wachstum aus eigener Kraft, hat in einer "Ravelraiser"-Aktion reichlich Geld (und Liebe) von seinen Nutzern bekommen:
"In 3 weeks, 3,457 Ravelers have donated a total of $71,000 to Ravelry.
Not only did we receive an amazing financial boost, we also received a flood of love. About 800 people wrote up really wonderful and amazing notes in the 10 Lousy Bucks group’s “Why I gave” thread.
Jess and I are still reading all of the kind words - it feels so good to know that people are really happy about Ravelry. The stories are all different! We never imagined that so many people would come to our site and get so much out of it."
Obwohl Ravelry bereits über 100.000 Mitglieder hat, operiert es noch im Beta-Modus. Und da schon die Betaversion kostendeckend arbeitet, eilt es auch nicht mit der Öffnung:
"Ravelry does earn money. Advertising and affiliate programs cover our monthly costs and our paychecks but your donations have really allowed us to do more than just keep things running."
Was Ravelry mit den Geldspenden plant, verraten die Macher im Unraveled-Blog
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