Adam Fletcher, seit seiner Studienzeit einer der intensivsten Beobachter der Crowdsourcing-Szene und zuletzt bei Spreadshirt verantwortlich für das OLP-Projekt, meldet sich aus zurück und beantwortet einige Fragen zum Thema Crowdsourcing ("Which risks and problems will companies, that run Crowdsourcing business models, face in the future? Amongst other things"). Darin finden sich einige knackige Statements zu den Freuden und den Tücken des Geschäftsmodells:
Which aspects of a Crowdsourcing business model are crucial for its success?
Adam: Most importantly, a large active community. There have been many new
crowdsourcing Community sites recently, often very similar in function
to Threadless which have been unsuccessful.
In my opinion those that
didn’t succeed failed to turn site visitors into Community Members.
Community Members will visit most often, vote most often, get other
people to visit and importantly buy most often.
They’re the lifeblood
of the site and drive the whole company forward. (...)
What do you think are the major benefits of a company which runs an Online-Crowdsourcing-Community?
Adam: (...) I’m certain there is also a strong link between involvement in the
crowdsourcing process and willingness to purchase. This area definitely
needs more research.
I asked the community of Threadless this when I
did my Thesis their a few years back, only 22% thought they wouldn’t
be more likely to purchase a design they had voted for, than one they
had not.
How do you think, the members of an Online-Crowdsourcing-Community will react, if they perceive, that they are treated unfair?
Adam: Best case scenario they’ll kick, scream, punch, boycott, sabotage,
fill up your day and inbox with insults. These people care and you can
work with them on the problems.
Worst case scenario they’ll just slip
away and join a new community, never to be heard from again, unless
they are saying negative things about their experiences with your
community externally. Then you’re in big trouble.
Which risks and problems will companies, that run Crowdsourcing business models, face in the future?
Adam: Well with more and more crowdsourcing contest opening up you’d think
at some point we will run out of community members to take part. (...)
I don’t think it’s an issue for designers, as where there
is a contest to be won (with the possibility of money and fame) they’ll
always be people queuing up to take part.
I’m talking instead of the
people who lack the design talent to submit, but instead rate, give
feedback and connect with other members to keep the message boards and
blogs interesting places to go while you wait for new products to buy,
or designs to vote on.
These guys are the lifeblood of the company, the
ambassadors without them you’re only ever going to be struggling to
stay afloat.
Adam Fletchers komplette Anworten gibts bei ihm im HiphipUK Blog
(via Custom T-Shirt Talk)
Frühere Beiträge zum Thema:
Als dritter Mann im Team treibt künftig 
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