Gilt Groupe: More Growth with Men’s Designer Fashion

Founded late last autumn, US shopping club Gilt Groupe is now making promise on its announced expansion.  Designer fashions for men are now available in their merchandise selection, which until now consisted exclusively of women’s fashions.  Fashionbreaking reports:

“All Gilt Groupe sales are 36 hours and feature hand-selected items from one designer. … Gilt Groupe launches their Men's category with John Varvatos, a designer who's universally appealing sportswear has earned him top honors including the Council of Fashion Designers of America's 2005 Men's Designer of the Year and Designer of the Year.”

The shopping club recently announced a cooperation with the CFDA, and will probably extend their product range further as indicated by a published job posting for a position as “Kids Buyer”.

The $5 Million financed shopping club has so far been convincing.  Josh Spear’s enthusiastic commentary on the shopping concept:

“…they’ll ping your inbox about 30 seconds before the start of the sale, making it crucial to turn off your spam filter and memorize your credit card pin.”

In turn, Geekigirl particularly likes the low prices for designer articles:

“When it rains it pours with online sample sales. I’ve discovered the Gilt Groupe. They have some really good deals on designer merchandise. … Some of the price discounts are very steep, I’m talking $1500 dresses for $300.”

A snapshot of the company is available at Business Week.

Originally posted in German by Stephan Randler, translated by Jason Soo