How Vente-Privée Manages Up to 30,000 Orders Per Day

ShoppingActu (French/english translation) delivers an analysis of Vente Privée, France’s leading online shopping club and third largest online fashion store:

“If three orders on Vente Privée are given on three consecutive days, it can be seen that the order numbers are sequential.  For example: the order number on April 10 was 200105xx, the one on April 11 was 200334xx, and the one on April 12 was 200597xx.”

ShoppingActu then makes the following conclusion about Vente Privée:

“Vente Privée generates about 22,000 to 30,000 orders per day and could have a total of up to 20 million orders since its launch.”

Vente Privée’s official figures from 2007 show that last year during its best times they indeed managed to ship up to 900,000 orders per month (about 30,000 per day).  The French online shopping club has set a lofty 2008 revenue target of 500 M Euros (up from 350 M Euros in 2007).

Exciting Commerce has been on a recent site visit to Vente Privée’s operations in Paris for an insider look at the logistics.

According to ExCom-editor Jochen Krisch (German/english translation):

“Vente Privée is from many perspectives a fascinating company which has extremely ambitious plans. … In detailed and surprisingly open conversations General Manager Jacques-Antoine Granjon explained Vente Privée’s sales philosophy and strategy for the French and European markets.”.

Originally posted in German by Stephan Randler, translated by Jason Soo