MySpace bietet schon seit längerem kostenlose Kleinanzeigen an. In dieser Woche wurde bekannt, dass es den Kleinanzeigenbereich stark ausbauen will. Auch Social-Commerce-Aktivitäten seien geplant.
PoynterOnline meldet:
"According to Peter M. Zollman's Classified Intelligence Report, MySpace has decided to move aggressively into classified advertising. Company executives have noticed people turning the teen- and young-adult-oriented social networking site into an informal sales channel, so they've decided to go at it full bore."
Das Businessweek Techbeat Blog schreibt dazu:
"Popular social network MySpace might soon take classifieds advertising to a new level. Apparently, the company is going to expand its classifieds efforts. It's also toying with the idea of allowing the site's users to swap and sell items to each other, according to the company's recent presentation at a Merrill Lynch conference."
I think MySpace can be a formidable competitor in classifieds. I already know people who use their online social networks when looking for jobs.
Microsoft, which just unveiled its own social marketplace, Expo, also believes that this is a promising market. And a site like MySpace, where lots of people go daily to blog and to read others' blogs, might have a much better shot at succeeeding in social commerce than specialized commerce sites like Expo.
Could classifieds turn out to be the way to monetize on social networking sites? I think that's quite possible."
Diese Aussage stützt die Hypothese, dass sich E-Commerce-Aktivitäten, zunächst in Kleinanzeigenform, später in Form von Produktempfehlungen und Verkaufsangeboten, mehr und mehr in die Communities verlagern werden.
Frühere Beiträge zum Thema:
- Wie Kleinanzeigendienste den E-Commerce verändern
- Social Commerce: The Exciting Future of E-Commerce
[Ein aktuelles MySpace-Porträt hatte in dieser Woche die FAZ (Murdochs coole Seite im Internet)]
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