Das waren noch Zeiten, als sich mit einer simplen PR-Meldung alle wichtigen Medien abdecken ließen. Die Trendwatching-Agentur gibt in ihrem April-Briefing schon mal einen Ausblick auf einige der Infokanäle der Zukunft:
"Experienced consumers are lusting after detailed information on where to get the best of the best, the cheapest of the cheapest, the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to become the smartest of the smartest. Instant information gratification is upon us.
So forget information overload: this desire for relevant information is insatiable, and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and-know, touch-and-know and snap-and-know world."
Und was rät Trendwatching Händlern und Herstellern?
"So, the real opportunity, for now, is understanding that all of the above is something consumers actually need and want, that delights them, that they crave after. Because it makes them smarter, or gives them a more pleasant life, or saves them money. They quite literally ASK for relevant information, even giving you permission to provide them with more.
INFOLUST is obviously not about advertising, it's about pull, not push. So are you providing your customers with every price, product, comparison, and story element that you can, on THEIR terms, not yours?"
Werfen Sie jetzt schon mal einen Blick auf die Fülle der Infokanäle, bei denen Sie mit klassischer Werbung und PR nicht mehr weiterkommen.
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