Etsy-Gründer Robert Kalin hat 10 Tipps für Leute, die ein Web 2.0 Projekt starten wollen:
- Conduct your education in public
- Love your users
- Use gradients in moderation
- Focus on the task and hand and get it launched
- Ignore buzzwords
- Meetings are distractions
- Never be vaporware
- Have fun
- "Don't fall in love with the autograph."
- Be free
Ein aktuelles Kurzporträt findet sich im neuen Readymade-Magazin:
"The site went live last June, and Etsy now receives a million page views a day. "Our ultimate goal is to become a content distribution platform for everything that is not mass-produced," Kalin says, "from art to furniture to music."
"Vendors run the gamut from retired metalsmiths and calligraphers to filmmakers and jewelers, and buyers also represent a broad demographic. "We have two generations: the hipsters and the traditional crafters," says Stinchcomb. "And they're all getting excited about the same kind of stuff."
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