Seit Monaten schwärmt Edge-Experte Umair Haque von dem schwedischen Startup Stardoll:
"Stardoll is more 2.0 than 2.0 - it's something that represents the essence of 2.0 economics, but is completely off the radar of the usual suspects because it's not in the usual 2.0 markets.
Mini case study: I made the mistake of talking to a very well-known venture guy about it last time I was in SF, and he so didn't get it.
From the look on his face, my guess is because Stardoll isn't just about culture, it's about toys; it's not just about toys, it's about girls. And thats a pretty unfamiliar territory for almost anyone in the Valley - whether geeks or beancounters - to find themselves.
Anyways, here's the deal. Stardoll gets some serious <3 from fans. Why? Because it does something deceptively powerful: it begins to make dolls plastic - it lets kids unbundle and rebundle them in the ways they like. It's related - though different - to the Neopets model (which is one direction in which Stardoll could head)."
Gestern wurde bekannt, dass nach Index Ventures nun auch Sequoia Partners in Stardoll investieren:
"The company was started by Scandinavian-born Liisa, a retired woman in her late 50s, who drew dolls and accompanying wardrobes and put them on the web.
The site, since then has grown in popularity and gets more than a million visitors every week, most of them girls between ages 7 and 17. It now features paper dolls of famous people including actresses Lindsay Lohan and Bollywood temptress Ashwariya Rai."
Neben dem Gratis- gibt es den Superstar-Account für 2,24 €/$ im Monat. Geld verdient Stardoll derzeit auch mit Werbung und SMS-Diensten.
Die Zukunft liegt in den Nischen, an den Rändern, im Long Tail. Wohl denen, die einen Blick dafür haben.
(via live.hackr)
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