Wired-Journalist Jeff Howe hat ein sehr lesenswertes Threadless-Porträt in seinem Crowdsourcing-Blog. Darin spricht Threadless erstmals auch über Umsätze:
"When I talked to him this morning, Threadless Creative Director Jeffrey Kalmikoff told me the company is selling 60,000 T-Shirts a month, has a profit margin of 35 percent and is on track to gross $18 million in 2006. This, for a company with fewer than 20 employees. Crowdsourcing can be very good business indeed."
"Over roughly five years Threadless has acquired 500 designs on their virtual shelf, about 15 percent of which have been reprinted in response to demand within Threadless' 350,000-strong user community."
"On one hand, it's just this aspect of Threadless' model that makes them such a pure example of crowdsourcing: They're not just generating their core product via crowd labor, but they're using the crowd to determine what product lines are sold, a la Rule 5 from my article."
"If their current rate of growth continues, their '06 revenues will represent a 300 percent growth over those from last year."
Der Artikel liefert noch mehr Einblicke ins Threadless-Modell.
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