Ein paar gute Denkanstöße von Umair Haque, einem der Vordenker in Sachen Edge Economies. Was, wenn gute Strategien alleine nicht mehr weiterhelfen:
"Strategy is a very useful way to think about commerce. But that also means that everyone and their grandmother knows how to pick profitable markets, segment them, price goods and services, analyze competitors, understand industry economics, etc, etc. Strategy itself, in a very real sense, is becoming a commodity.
The bigger question the commoditization of strategy begs is this: what is the next great shift in value creation? What is the next great paradigm that will shape how the people that own resources - corporations, entrepreneurs, capitalists - think about how to create value from them?
I think it is going to have to do with creativity. In a world where strategy is a commodity, creativity becomes the vital factor from which value flows. When everyone can think strategically about everything, the locus of value creation shifts from out-thinking everyone to out-creating them.
The prime mover of value creation becomes putting the ability to create (goods, services, processes - even strategies) at the heart and soul of the firm."
zum kompletten Beitrag "Strategy is a Commodity"
Für Interessierte: Umair Haque ist einer der Redner bei der "Media in Transition" Konferenz am 7./8. September 2006 in München.
Frühere Beiträge mit Ideen und Einsichten von Umair Haque:
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