Auch die Produktvergleichsmaschine Shopping.com setzt jetzt auf Shopping Widgets - zunächst allerdings nur in den USA.
In der Ankündigung von heute heißt es:
"Shopping.com, the pioneer in online comparison shopping, announced today that it has launched Shop Widgets, customizable pre-built shopping modules that allow Web publishers to easily add a revenue source to their sites."
Internetretailer schreibt:
"Shopping Widgets, which is offered free of charge, consists of three customizable ad sizes that meet IAB standards. Publishers can download the modules, which present shopping content such as online product reviews, product images and pricing, from the Shopping.com site.
Publishers also can select an application program interface-based model which enables them to customize and reconfigure the Shopping.com catalog and search tools.
“We’re looking at the Shop Widgets as a way for people to add great shopping content that they make money off of in a form they can easily plug into their sites,” says Josh Wetzel, director of business development of Shopping.com.
A publisher can offer top Shopping.com products based on keyword or category that is targeted to a site’s content. API users have additional flexibility—the ability to refine results by attribute.
Shopping.com shares with the publisher the click revenue generated from driving qualified leads to its merchants, Wetzel says."
Next Generation Shopping vergleicht die Shopping.com Widgets mit den Minimalls von Chitika:
"The benefit of using these over Chitika eMinimalls is that you will receive 100% of the revenue you generate as opposed to 65% that Chitika gives you. However, it will take some added work to show relevant ads since you lose the contextual portion."
Diese Aussage wird allerdings in den Kommentaren zum Teil wieder zurückgenommen.
Nach Amazon (s. aStore) ist die Ebay-Tochter der zweite große Shoppingdienst, der auf dezentrale Verkaufslösungen setzt.
Schon in den vergangenen Wochen hat sich Shopping.com zum Partner der Wahl für Web 2.0 Dienste wie ProductWiki (s. Beitrag) und Kaboodle (s. Beitrag) entwickelt. Auch Ebay selber arbeitet Presseberichten zufolge an Widgetlösungen.
Mithilfe der Widgets wird es auch für programmiertechnisch unerfahrene Webseitenbetreiber einfacher, passende Produkt(vergleichs)angebote auf der eigenen Seite einzubauen.
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