So kann es auch gehen: Ein mögliches Erlösmodell für einen hoffnungsvollen Nischenplayer ist es, sich mit einem potenten Partner zu verbünden.
Sneakerplay geht mit einer Nike Kampagne an den Start:
"Ok, so you’ve probably heard about the Nike ‘One Time Only’ project, easily this years dopest release. You’ve seen the pics on the blogs or heard about it from friends.
Well, now get ready to experience Nike’s ‘One Time Only’ featured profile for the Air Max 360 Hybrids right here on Sneakerplay! The campaign definitely compliments the community. Check out the videos, bet you can’t just watch one!! It’s amazing to be apart of this special project. Enjoy!"
Coolhunting schreibt über Sneakerplay:
"If you're at all in to sneakers you've probably already heard about Sneakerplay, the footwear themed social software site.
In addition to the standard profile, friend, gallery and messaging features the site includes a battle feature. To gain cred in the community and to facilitate discussion about different pairs you can challenge another member's pair to battle with a pair of your own.
The community then votes and comments over the next few days and the winner's overall ranking increases. At this moment FlipJays is in first place while our friend Hepdog is in 13th."
Sneakerplay ist ein typisches Beispiel für eine sehr spezielle Nischenseite, die vor allem von der Leidenschaft der Nutzer/Fans lebt. "An incredibly simple network", findet Mashable, aber restriktiv, was den Zugang angeht.
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