Wie sehen die Erlösmodelle für Widgets aus? Die drei wesentlichen Ansätze gabs schon in der Business Opportunities Reihe im Sommer: Werbung, Sponsoring, Provisionen.
LabPixies weist den Weg:
"LabPixies creates quality interactive components ("Gadgets") for the personalized environment. Our gadgets range from entertainment gadgets such as games and music to utilities such as search tools and calculators.
LabPixies works with advertisers and publishers to promote their content and brand through our technology. We specialize in creating campaigns and marketing materials tailored for each specific customer and dedicate all efforts to create the most compelling and effective campaign for each customer."
Steve Rubel führt dazu heute weiter aus:
"LabPixies is making money. Major marketers, including Amazon, Apple, Travelocity and Yahoo have teamed with the company to build sponsored widgets. Most of these are designed to drive e-commerce transactions.
The widget space is heating up. We're just beginning to scratch the surface of what widgets and personalized start pages can do. Most of all, they will drive the adoption of RSS without the user needing to know what the heck a feed is."
Kann man nicht besser sagen.
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