Nach Forrester Research hat jetzt auch Gartner den "verkannten Milliardenmarkt" Social Shopping entdeckt und in der letzten Woche einen kurzen, aber verheissungsvollen Report ("Social Shopping will shape the Future of E-Commerce") veröffentlicht:
"Despite a decade of refinement in e-commerce technology, making a purchase on the Web is an act done primarily in solitude, rather than in the presence of others.
The dimension of "social shopping" has yet to be fully exploited and offers great potential for growth and disruptive change."
Die E-Commerce-Times fasst zusammen:
"Despite a seeming lack of preoccupation with purchasing a particular item," the report continued, "it is possible that the total transaction amount in a social-shopping journey will exceed that of a solo foray; therefore, e-commerce vendors that ignore this dimension are leaving money on the table." (...)
The trend is hampered by current technology, Valdes asserted. "The limitations of technology on the Web today allow only indirect support for social shopping," he maintained. "The technology platform needs to evolve for more direct support in a more integrated manner."
Die E-Commerce-Times lässt zudem starke Befürworter wie Kaboodle-Gründer Manish Chandra sowie Skeptiker wie Wists-Gründer David Galbraith zu Wort kommen.
(pick!t)
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