Stylefeeder, mit rund 500.000 Installationen der mit Abstand populärste Social Shopping Dienst in Facebook, hat sich weitere 2 Mio. Dollar Venture Capital gesichert.
Erst im Oktober hatte Stylefeeder eine Kapitalrunde in Höhe von 1 Mio. Dollar bekannt gegeben.
Xconomy hat einen hervorragenden Bericht zum Thema ("StyleFeeder — Facebook’s Leading Shopping Engine — Thinks Big with Small Series A Round"):
"While Amazon and eBay may dominate shopping in most of the Web universe, things are still up for grabs on planet Facebook. There, the leading shopping application is from a two-year-old Cambridge, MA, startup called StyleFeeder.
More than half a million people have made StyleFeeder’s shopping app part of their Facebook profiles—which is about 50 times as large as the Facebook user base claimed by the nearest competitor, eBay. (...)
“Obviously, at some point, an eBay or an Amazon will do something innovative with their Facebook apps, but we’ve established such a big lead right now that we want to keep being pervasive,” says Shergul Arshad, StyleFeeder’s vice president of business development.
I spoke with Arshad and Phil Jacob, StyleFeeder’s founder and CTO, by phone yesterday.
They said the success of the StyleFeeder Facebook app, launched last June, was something of a surprise, even to them. “The Facebook platform was very new at that point, and I don’t know if anyone really knew what it was going to become, but it looked pretty interesting,” says Jacob.
“We looked at the API [the application programming interface, the specifications outside programmers can use to interact build software that interacts with Facebook’s database] and it looked like we would be able to weave ourselves into the social fabric of Facebook pretty easily, in a way that was truly useful.”
Auch Philip Jacob selber hat Ende November einen lesenswerten Gastbeitrag ("The Key to Shopping 2.0 Success: Empowering Customers") in der E-Commerce Times veröffentlicht. Im Programm von xtv gibt es weiterhin das Videointerview mit ihm.
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