In dieser Woche lässt Norwest Venture Partners aufhorchen, eigentlich als Web/Tech-VC bekannt, der jedoch gerade mit 50% beim US-Modelabel Bailey44 eingestiegen ist, das hierzulande bisher nur bei Stylebop zu haben ist.
Zur Begründung für diesen ungewöhnlichen Schritt heißt es im Blog:
"After considerable research, we anointed women’s apparel as one of our core areas of focus within our broader consumer investing thesis.
The industry represents a large and growing market with a number of strategic shifts fostering enticing investment prospects.
We sought an opportunity to partner with a respected brand and strong management team where we could leverage Norwest's strategic expertise in e-commerce, international expansion and marketing to build a major force within women’s apparel.
As a well-established, profitable and bootstrapped business, Bailey44 didn’t need an investment partner. The brand was already performing exceptionally well. Therefore, we feel privileged that Bailey44 chose Norwest as a partner."
Norwest ist einer der (E-Commerce-)Investoren, die nun verstärkt nicht nur auf neue, sondern auch auf schon bestehende Marken(konzepte) setzen:
"A critical component of Norwest’s consumer investing thesis is to find brands that can leverage our network and strategic resources in the consumer industry.
We will continue to search for these brands across segments of the consumer industry that align with secular themes uncovered through our ongoing research.
Apparel, personal care, food & beverage, household products and consumer services will remain core areas of focus.
Bailey44 is an exciting addition to our consumer portfolio and will complement brands such as ToPo Athletic, ModCloth, PCA Skin, and My Alarm Center."
Man sieht protoypisch an Nike, worum es für Marken künftig geht - und wie sich im Consumermarkt neben dem Handels- auch das Direktvertriebspotenzial heben lässt.
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